Colour Modes, Bleed, Trim and Safe Zones
The first steps to setting up your artwork for commercial printing.
Business Cards Setup
Printing Colour Modes:

CMYK (full colour): Cyan, Magenta, Yellow and Black.
Percentage values are assigned to these four inks, creating the full colour spectrum.
If you’re designing artwork for a website, you’d use RGB, whereas print mainly uses CMYK or PMS, Pantone Matching System.
If your artwork has an RGB Colour mode we will convert to CMYK, a slight colour variance may occur.

Bleed Area:

The Bleed Area is like an extension to your artwork, if you’re wanting your design to extend to the edge of the page, you extend your design to fill this area. This area will be trimmed from your final document to eliminate any unwanted borders. The Bleed Area is normally set to 2mm on all edges of the artwork.
Booklet printing requires a minimum of 5mm bleed on all edges.

Trim:

Where your design is to be guillotined to produce the product’s finished size.
Crop Marks (thin lines placed on the corners of the artwork) indicate where the paper should be trimmed after printing. Crop Marks are important for any artwork, especially if the design Bleeds to the edge.

Safe Zones:

The Safe Zone is 3mm from the trim line. Make sure all important text and design elements are kept within this area. Areas outside of the Safe Zone may be trimmed.

Booklet Binding:

Perfect binding uses ethylene vinyl acetate (EVA) adhesives whereas PUR uses polyurethane reactive (PUR) adhesives. PUR adhesive offers increased binding strength.
Booklet “creep” will occur during finishing so we recommend you keep text and non-bleed images at least 10mm from the trim line.

Rich Blacks

We strongly recommend you use CMYK Rich Black on large areas of black to ensure a nice solid result. A good mixture for CMYK Rich Black on;

  • Heavier stock weights use 60 / 50 / 50 / 100
  • Lighter stock weights use 30 / 0 / 0 / 100
Final Product - trimmed business card
Templates

There’s a few…

Send through an email with a brief outline of your printing requirements and we will locate the correct template for your project.

printing templates

Below is a general guide for Australian paper sizes.

Remember width proceeds height.

A SERIES
Paper Sizes

 

Business Cards

DL

A7

A6

A5

A4

A3

A2

A1

A0

Size in Millimeters – mm
(without bleed area)

 

90mm x 55mm

210mm x 99mm

74mm x 105mm

105mm x 148mm

148mm x 210mm

210mm x 297mm

297mm x 420mm

420mm x 594mm

594mm x 841mm

841mm x 1188mm

Size in Millimeters – mm
(with 2mm bleed area)

 

94mm x 59mm

214mm x 103mm

78mm x 109mm

109mm x 152mm

152mm x 214mm

214mm x 301mm

307mm x 430mm*

430mm x 604mm*

604mm x 851mm*

851mm x 1198mm*

*5mm bleed added for Booklets.

Australian Envelope Size Guide

DL110 x 220mmDL flyers (99 x 210 mm), A5 folded once, A4 folded into thirds
DLX120 x 235mmMail out, fits more documents than a DL size
C5162 x 229mmA5, A4 folded once
C4229 x 324mmA4 unfolded, A3 folded once

Image Resolution for high quality printing.

Remember, images on screen devices are usually displayed at 72dpi.
Whereas images set at 300dpi are recommended for quality sharp print material.

DPI stands for Dots Per Inch

The higher the Dots Per Inch (dpi) the higher the image quality, for best quality results we always recommend 300dpi.

Printing an image that has a resolution less than 300dpi, odds are it’s going to be pixelated/blurry.

At postcardMoon we double check your artwork files for you, making sure resolution requirements are met for high quality printing. If any issues are raised we will inform you, we do not send to print “as is”.

comparing image resolutions
Image resolution